Our mission

I believe every homeowner deserves to walk into their build informed, not intimidated — so I teach the technical side of custom home construction in plain, honest language.

Building a custom home is one of the largest financial decisions most people make in their lives — and the industry is not set up to educate you. Contractors speak in shorthand, architects assume you understand drawings, and suppliers use spec sheets that read like legal documents. I've watched homeowners spend hundreds of thousands of dollars on decisions they didn't fully understand, and I built these courses to change that.\n\nI teach the things that actually move the needle: how to read a set of blueprints, how to choose a foundation system that matches your lot, how to size an HVAC system properly, how to evaluate exterior finishes, windows, and doors before you're locked into a contract. The curriculum spans every major phase of a custom home build — not because I want to overwhelm you, but because the building process doesn't let you skip chapters.\n\nMy approach is direct and practical. I don't pad lessons with theory you'll never use. Every school I've built is organized around the decisions you will actually face — and the mistakes you can't afford to make. You'll come out of each course able to read drawings, hold real conversations with your project team, and catch problems before they cost you.\n\nIf you're planning a custom home, managing a build, or just trying to understand what you've already signed up for — you're in the right place. Pick the course that matches where you are right now, and let's get to work.

— Straight from the Slab with Duane Holloway

Our ethos

  1. 1I believe technical knowledge belongs to the homeowner, not just the contractor — so every lesson is built to transfer real understanding, not just confidence-sounding vocabulary.
  2. 2I believe specificity is kindness — vague advice wastes your time and money, so I teach exact frameworks, real numbers, and the precise questions you should be asking.
  3. 3I believe the best time to learn is before you need it — because on a construction site, the cost of not knowing shows up fast and rarely comes with a second chance.

Learn with me

Build Right Home