Straight from the Slab with Duane Holloway
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Build Your Custom Home With Total Confidence

I help homeowners, owner-builders, and first-time custom home clients understand exactly what they're building — before, during, and after construction begins.

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The most expensive mistakes in custom home building happen before the first shovel hits the ground — and almost all of them are preventable with the right knowledge.

— Straight from the Slab with Duane Holloway

Learn with me

Choose where to start

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Build Right Home

Stop guessing and start building with confidence. Learn exactly how to vet, hire, and manage the right contractor for your custom home — before you sign a single contract.

Start learning$49/mo

Blueprint Decoded

$39/mo

Learn to read and understand home blueprints with confidence — from floor plans and elevations to structural details. No architecture degree required.

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The Custom Door Guide

$39/mo

Make confident, lasting decisions on exterior doors for your custom home — from style and material to security and energy performance. Stop guessing and start building with clarity.

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Custom Home Foundations

$49/mo

Master every foundation system used in residential construction — from footings and stem walls to post-tension slabs — so you can make confident, informed decisions when building your custom home.

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The Exterior Finish

$49/mo

Master every exterior finish option for your custom home — from siding and stone to roofing and trim — so you make confident, lasting choices that match your style and budget. Stop guessing and start building with clarity.

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The Window Guide

$39/mo

Stop guessing and start deciding with confidence. This school walks custom home builders through every window choice — style, performance, material, and cost — so your home looks stunning and performs for decades.

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Metal Frame Builder

$79/mo

Master the complete process of building a custom home using light-gauge metal studs and metal trusses — from layout and framing to finishing. Skip the guesswork and build with professional-grade precision.

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Right-Size Your HVAC

$39/mo

Stop guessing and stop overpaying — learn exactly how to calculate, specify, and verify the correct HVAC system size for any home, new build or existing. No contractor will be able to bluff you again.

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ICF Build Pro

$97/mo

Master Insulated Concrete Form construction for custom homes — from site prep and form stacking to bracing, pour day, and finishing. Build stronger, quieter, and more energy-efficient homes than conventional framing allows.

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Zero Energy Build

$79/mo

A structured education system teaching home buyers the residential construction techniques behind ultra-efficient, net-zero homes — so you can commission, oversee, or build with total confidence.

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The outcomes

What you get with me

  • Read and understand blueprints, foundation plans, and structural drawings without an architecture or engineering degree.
  • Compare materials — siding, roofing, windows, doors, framing systems — using the actual specs that determine long-term performance.
  • Spot contractor red flags, bad bids, and specification errors before any money changes hands.
  • Communicate confidently with architects, engineers, and builders using the correct terminology.
  • Make decisions on foundations, HVAC, and exterior finishes that match your lot, climate, and budget — not just a contractor's preference.
  • Avoid the most costly mistakes owner-builders make at every phase of the custom home process.

The path

How learning with me works

1

Pick where to start

Join one of my schools — each is a full curriculum you can start today.

2

The AI adapts to you

Every lesson adjusts to your level, and a tutor answers your questions as you go.

3

Learn by doing

Checkpoints, practice, and real projects — you build skill, not just watch videos.

Who it's for

Made for people like you

The Owner-Builder

You're managing your own custom home build and need to understand every system well enough to catch mistakes and hold your team accountable.

The First-Time Custom Home Client

You've hired a builder but want to walk into every meeting informed — not nodding along and hoping for the best.

The Hands-On Contractor Turned Builder

You have field experience but want a structured understanding of the full build process — from foundation design to energy performance.

Good to know

Questions, answered

Pick your course and start building smarter.

Build Right Home

Stop guessing and start building with confidence. Learn exactly how to vet, hire, and manage the right contractor for your custom home — before you sign a single contract.

Start learning$49/mo